In the Palm of Your Hand: A Value-Driven Educational App
Designed a mobile app that will match the use case of students and parents on the current website and at the same time generate another channel of revenue for B2B partners
Duration:
January 31- February 12, 2022
(2 weeks)
Contribution:
User Research, Wireframing and Prototyping
Team:
Marga Hernandez, Jayne Tinhay Arriola, Kathrina Tacastacas
Tools Used:
Notion, Whimsical, Figma
Challenges
The need to explore the mobile platform as majority of the users are accessing the current website through their mobile devices
B2B partners are keen on reaching out the users through a mobile app
Solution
Explore current use cases on the website and find ways to integrate it into the mobile app design
Improve the mobile app design so it can also cater the needs of the parent users
First question that we asked ourselves is: How might we design a user-friendly, accessible, and value-driven mobile app that connects and meets the needs of students, parents, and B2B partners of Edukasyon.ph?
Research
To answer the question on our mind, we conducted a user interview with 14 participants (7 students, 4 parents, 2 B2B partners, and 1 Edukasyon.ph team member). With those participants, we came up with 3 student personas and 1 persona. Let’s meet each of them:
Clarence, Incoming College student, 18
Use Case:
Edukasyon is used to find the best schools and programs for students.
Pain Point:
Having to call schools one by one for information due to outdated or limited information online.
"Edukasyon is the sole website for information regarding college applications, schools, and courses...this is where I found my course and the best schools for my course."
Emily, Graduating College Student, 22
Use Case:
Edukasyon enables users to explore careers relevant to their course, view career tips and advice, and choose from a wide selection of jobs and internships.
Pain Point:
Limited resources and opportunities for finding internships relevant to her course and career path.
"Edukasyon helped me in finding and applying for an internship through their articles and tips on applying, making a resume, and acing the interview."
Lily, College Student, 17
Use Case:
Edukasyon allows users to learn and get inspiration from scholars, alumni, professionals, and industry leaders to solidify their academic and career paths.
Pain Point:
Unsure about her course and the options she can explore given her current skills and program.
"I visit Edukasyon every time I find it difficult to dream...I was really struggling in my career path...and Edukasyon presented many options to me."
Edgar, Chill Parent, 52
Use Case:
Edukasyon allows parents to view relevant information about the schools and courses their children are interested in.
Pain Point:
Having to look for information about schools and courses one by one, whether through call or school websites.
"[Edukasyon is] for students and parents to have an informed and educated decision when it comes to choosing schools and courses."
Solution
Testing the Design
To validate our solution we conducted a usability testing with 9 participants (5 students and 4 parents) and here are the feedback we got:
Users find it convenient and most important that they can compare schools side-by-side without needing excel sheets.
Users found the app easy to navigate and likes the layout
Users like that you can now quickly see and absorb relevant information
Final Proposed Design
After the Usability Testing here is our proposed design that will address the opportunities of the mentioned challenges above.
Got some ideas? Let’s Collaborate